Avenida Paulista is the main thoroughfare in the older business district of Sao Paulo, in the city’s Centro. These days, the offices throng Avenida Faria Lima and the wealthy live in quiet low-rise suburbs like the Jardims, but once the mansions of the coffee barons lined Paulista in impressive displays of wealth. A few relics remain from its time as a grand address.
But being Brazil, nothing is quite as it seems. This cathedral building dates from 1952, and is the seat of the largest community of Melkite Greek Roman Catholic Christians in the world. They trace their ancestry to Antioch at the time of the apostles, following the Byzantine rite, in full communion with Rome. Services are conducted in Arabic …
This quiet beauty remains stubbornly anonymous. Government building?
Brazil has a system for listing buildings of historical and architectural interest – a listing is somewhat ominously called a tombamento – and the fate of such buildings seems to be government ownership or as in the case of the site above, business premises for consultancies and similar. Since 1991 there have been tax concessions for (regulated) conservation and restoration work on listed buildings, indeed the law applies to all kinds of material cultural heritage.
That may be seen as very little and very late in the case of Avenida Paulista, when you look back to how it was.
And down near Avenida Faria Lima, where the public infrastructure – Metro station and now roadworks and bus station – is gradually catching up with rapid commercial development, a quick solution is still popular. It’s November, shopping starts now; which colours shall we use for our redecoration? The strong Brazilian visual sense is in rude health.