Soft Tree, Pinheiros, Sao Paulo

The Brasilian visual sense is very strong. Walking back from the supermarket, I came upon this novel way to advertise soft furnishings. Coupled with the jazz standards broadcasting from her pickup truck, this struck me as typically inventive Brasilian visual play, just as evident as in the murals and graffiti. And it works well as advertising too; I bought three cushions from la patronne, a carioca who lives in Sao Paulo away from her family for her business.

Soft Tree Close Up

P.S. Here’s what she does with the tree for Christmas!

2012-12-24 14.08.14

Soft tree December